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Web Design Moodboard for Beginners: Why and How?

Jan 20

You may wonder what a web design mood board is if you are a newbie. It is often used for creating users’ experience on your website and useful for letting your customers know what your organization stands for, the branding guidelines, and how to communicate. In this technique, photographs are shown as the best way to communicate an idea, it’s akin to that of the “Inspiration Board” and “StoryBoard”.

A design team may spend a great deal of time designing a nice-looking design, just to discover the final results don’t meet the users’ expectations. It is easy for users to determine whether the deliverables are up to their own preferences and expectations after the final product comes out, as they seldom know what they need before the final product comes out.

Taking into consideration the expectations and demands of users is of great importance in this situation. Otherwise, considerable time and energy will be spent at the wrong place. The use of mood boards as part of web design is the best method for finding design concepts and for making decisions based on aesthetics before the design phase begins.

The purpose of this post is not to discuss mood boards in UX design, but rather to explore the subject of web design mood boards.

Can you see a Web Design Mood Board?

Mood Board on Earth: What Is It?

The mood board is an indispensable component of web design because it is a collection of those visual elements that reflect the product or theme, including colors, images, and pictures. This approach encourages emotional reactions and, thus, serves as a trusted guide for design decisions.

Designers can use this tool to understand visual design requirements and grasp the color scheme and visual style, thus guiding the design process. Designers can also draw inspiration from that.

What is the purpose of mood boards?

Mood boards have many benefits from a design perspective, including:

  • This is done at the early stages so as to outline the personality of the product and to construct functional prototypes.
  • Using a web design mood board template, anyone can easily create a color plate and define the style of an image.
  • As a result, repetitive changes will be less likely to occur in the future.
  •  It is important to explore and understand the actual needs of users.

Mood Board Creation: How to Make it Effectively?

Trees Atlanta Mood Board!

As the first step, we take the user research results and branding/marketing strategy and get an understanding of the experience keywords. After the experience keywords have been established, the product’s visual style will be confirmed. Thus, they can start communicating with the users prior to the meeting.

Gather the mood Board elements under steps 2 and 3. Engage users, designers, and decision-makers in the process. A Google search or article published in a newspaper or magazine will provide you with the information you need.

As part of our qualitative interviews, step 3 involves collecting your mood board. It can include information on how the picture was chosen, which will allow you to dig deeper into the stories and details. Users’ intentions and emotions are reflected in the images in a mood board, and it’s better to understand their emotional tendencies by reading the text.

Lastly, but not lastly, the classification of pictures and images according to keywords is the final step in web design mood boards. In addition, color, color scheme, material mechanism, and other characteristics of the material must be extracted. As a result, the final output will have a more consistent visual style.

Mood boards as the basis for prototyping?

We have now experienced a rough introduction to a web design mood board, and we see how an exquisite and accurate mood board can help designers better understand the intentions and moods that users might have. On the web, you’ll find many examples of web design mood boards, all of which offer plenty of flexibility and ease of use.

It can also be used to build a prototype of a product. In case you’re searching for an easy-to-use, yet powerful tool for creating prototypes, then you should find Mockplus invaluable. Its visually-enhanced interactions and ready-made UI elements (such as 3000 icons) will make your design more efficient and intelligently. Have fun on the ride.

How A Web Design Mood Board Can Help You?

It is important to pay attention to the details of your mood board. I’ll tell you why:

The Client Will Be Definitely Impressed

The client had only discussed the project and filled out a creative brief in meetings prior to seeing the mood board. They are most likely seeing their ideas for the first time through the mood board. Handing your client a well-designed and detailed mood board shows them your capability as a designer, as well as getting them pumped for the design process.  As a result, they become more committed to the project and it turns into a real-life event.

It Will Save Time By Specifying Options

It is paradoxical, but it actually saves me time if I spend more time on mood boards.  Instead of only showing a grid of images on a mood board, it is better to present a more detailed layout, which will help everyone make clearer design decisions that can be applied across the entire website. Then I can get opinions on colors, type, image and icon style, and even special design features all before I even start mocking up my project. I am able to focus on the layout and interactions when creating the mockups because I understand what the client likes and doesn’t like.

It’s Really Fun

Designers often find creating mood boards to be a tedious task. Often, these boards are considered pieces of the design phase that aren’t shared at the beginning of the process before establishing a style. The extra details and extra touches that are added to the mood board make this stage of the creative process more enjoyable, and the piece can stand on its own. Thus, you will want to share your mood board with existing clients, but also show it to potential clients.

Web Mood Board!

To Sum Up

To start getting an idea of what the client likes or dislikes, mood boards are intrinsically valuable to the web design process.  According to our experience, this part of the process usually doesn’t receive the attention it deserves.  Your mood boards will be an effective tool for collecting feedback, building a stronger foundation, and positioning your project better if you invest the time to make them more detailed, substantial, and well designed.


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